Exploring an Omni-channel channel strategy in the French market for CATNIC (a Tata steel company)

    Activity: Consultancy


    The CATNIC 2.0 project was sourced via the business clinic by Martyn Rowling and developed with Dr. Nihar Amoncar based on their successful delivery of a similar project in 2018 with CATNIC. The project was extended to the students by setting the project up as an assessment wherein final year BA Marketing and Management students had to produce a business report providing CATNIC with research and analysis based advice to CATNIC to help the company explore the feasibility of developing a omni-channel strategy in the French building components sector. The project had multiple stages, in the first CATNIC were invited to the USW campus to present their project brief to the students in a live client-consultant scenario. In presence Charmaine Dean, the Marketing Manager who delivered an extensive presentation to the students on their requirements followed by a Q&A wherein students could ask project related questions. CATNIC revisited the USW campus with data based on a similar project they executed for the UK market and the students had to digest this new information to try and find synergies in approach to omni-channel strategy in the French and UK market. Students are currently producing the research based report for submission to CATNIC in January 2019. Top 5 ranking students will once again be invited to present their findings to the CATNIC Board.
    Period1 Oct 20181 Feb 2019
    Degree of RecognitionInternational


    • Business
    • Consultancy
    • International Marketing
    • Strategy