Media Cymru x USW - Culture Change Conference

Activity: Participating in or organising an eventOrganising an event


A two-day conference exploring innovative approaches to improving screen sector ways of working in Wales. With a packed programme bringing together industry, academics and training providers to discuss current best practice and the possibilities for future innovation in the screen sector. 

Over 100 atendees from industry and academia.

-- Opening Remarks from Iwan England (S4C) 
-- Wales Screen Workforce SurveyKey Findings, Dr Helen Davies(USW/Media Cymru)
-- Panel - Building a Healthy Workplace. Chaired by Professor Ruth McElroy (Bangor Univeristy), with Gareth Ellis-Unwin (ScreenSkills), Michelle White (6ft From The Spotlight),  Sarah McCaffrey (Solas Mind)
-- Keynote – Being the CEO of my Freelance Career. Alison Grade (Mission Accomplished)
-- Skills and Funding Showcase. Introduced by Sally Lisk-Lewis (USW/Media Cymru), key skills and training providers showcased their key offering: Ymddiried, Screen Alliance Wales, TAC, BECTU/Cult Cymru, It's My Shout, ScreenSkills, NFTS, Sgil Cymru, Ffilm Cymru, Creative Wales/Welsh Government (FSP).
-- Networking

-- Welcome from Dawn Bowden MS, Introduced by Gerwyn Evans, Deputy Director (Creative Wales)
-- Keynote - Thriving Workplaces: how to put diversity and inclusion into everything you do. Mel  Rodrigues (Gritty Talent)
-- Panel - Normalising Inclusion, Chaired by Sally Grifith (Media Cymru), with Dan McGowan (Hijinx), Justin Melluish (Hidden/Craith), Hannah Thomas (Severn Screen)
-- Panel - Detoxifying the Industry: How to set the speed limit, Chaired by Dr James Rendell (USW), with Delyth Thomas (Director and Co-Founder of Call It!), Sophie Freeman (TV and Film Charity & Whole Picture Toolkit), Laolu Alatise (Media Cymru)
-- Hijinx ReFocus Workshop, led by Dan McGowan
-- Panel - Flexible Working. Chaired by Dr Enrique (USW/Media Cymru), with Michelle Reynolds (Share My Telly Job), Nora Ostler Spiteri (Triongl), Dr Rowan Aust (Huddersfield University/Share My Telly Job)
-- Panel - Top-Down Approaches to Initiating Change. Charied by Dr Helen Davies, with Ceri Davies (Bomper), Charlotte Riley (WonderWorks), Amy Shaw (bectu Vision)
-- Panel - Green Shoots:  A Panel on Sustainable Production. Charied by Greg Mothersdale (Media Cymeu), with Tilly Ashton (Severn Screen), Steve Smith (Screen New Deal/BAFTA albert), Nida Harwood (Green Wing/Little Bird), Ellie Ashton (Production Sustainability Advisor).
Period28 Mar 202329 Mar 2023
Event typeConference
LocationCardiff, United KingdomShow on map
Degree of RecognitionNational


  • Screen Industries
  • Creative Industries
  • Culture Change