Factors affecting customer equity in UK online-only fashion brands



This dataset captures responses from men and women (50/50 split) aged 18-35 on their purchases from the following online-only fast fashion brands operating in the UK: Purchased from Asos, Boohoo, LaRedoute, Missguided, Want That Trend, Very, Pretty Little Thing. It asks questions regarding their purchasing intentions and behaviours, to verify their customer-based value equity, brand equity, and relationship equity. These are drivers of customer equity.
Date made available6 Dec 2021
PublisherUniversity of South Wales

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