Jacqueline Harris

Jacqueline Harris



Research activity per year

Personal profile


Jackie’s experience extends from working in adverising and marketing,  engineering, manufacturing,and international education to software development and work based learning companies. She joined the university in 2003 and has since become a Fellow of the NCGE (UK) and a Chartered Marketer (CIM). Jackie uses her experience to support students and businesses to recognize and develop market opportunities. She teaches on post-graduate, professional and tailored courses in marketing, digital marketing and business development. She completed her PhD in SME marketing in 2018 and has presented her research at academic and practitioner conferences around the world.


Dr Jacqueline Harris has been working with businesses in South Wales to better understand and use information strategically. Her work at the University of South Wales involves delivering both undergraduate and postgraduate courses, such as omnichannel retailing and emerging themes in marketing. Jackie has developed a masters in Strategic Digital Marketing that is accredited by the Institute of Direct and Digital Marketing where students work with businesses in areas such as campaign planning, content marketing and PR, use of digital tools, technologies and metrics as well as digital transformation and management. She also briefs companies on GDPR legislation due May 2018.

Research interests

Theory building at the marketing / entrepreneurship interface
Development of Marketing theory – in particular SMEs
Aspects of Marketing and Enterprise education

Grants Awarded:>/h4>

Research Support Scheme funding – An investigation into the small firms marketing authenticity – evidence in context.
Learning and Teaching research funding – A review of the Masters in Business and Enterprise longitudinal outcomes, aspirations and impact

Awards and Achievements:

WISE Choice Award 2018 /  Winner Of Winners &   WISE Choice Award 2018, Category Winner / Students As Partners Award– Nominated and voted for by students

Academy of Marketing 2016 /Best Paper ‘Radical Marketing – a metamodernist perspective’ Entrepreneurial & Small Business Marketing track prize winner

Academy of Marketing 2013/Best Paper ‘Small Firm Marketing Approaches at the Interface with Entrepreneurship’ Entrepreneurial & Small Business Marketing track prize winner

Emerald Literati Network 2012 Awards for Excellence/ Highly commended for the paper ‘Contextual marketing: a conceptualisation of the meaning and operation of a language for marketing in context’ in the Journal of Research in Marketing and Entrepreneurship, Vol. 13 No. 2, 2011

University of South Wales, Newport, Centre for Excellence in Learning and Teaching (CELT) 2012/ Highly Commended in Vice Chancellor’s Award for Teaching Excellence

University of South Wales, Newport, Student Experience Staff Awards, celebrating people, 2012/ ‘The Art of Teaching Award’ (voted by students)

University of South Wales, Newport, Centre for Excellence in Learning and Teaching (CELT) 2012/ Highly Commended in Deputy Vice Chancellor’s (Academic) Enterprise Educator Award


Bursary to attend and present a paper at the China, World Universities Network (2010)
Bursary (from the Welsh Assembly Government) -Participation in the inaugural International Entrepreneurship Educators Programme delivered by the National Council for Graduate Entrepreneurship (2007/8) and sponsored by the Ewing Marion Kauffman Foundation (US) this has included study periods at:

  • Saïd Business School, Oxford University
  • Judge Institute, Cambridge University

Bursary to attend the Kauffman Foundation Tour of US universities to share best practice in entrepreneurship education with other Kauffman Foundation institutions

Strategic Insight Partnership and Reverse Strategic Insight Partnerships (various)

Research Supervision:

Postgraduate Dissertation Supervisor:
MSc Strategic Marketing
MSc Digital Marketing
MSc Project Management

Research Degree Examiner Appointments:

Publications Deacon, J H, and Harris J A, (2011) ‘A longitudinal reflection of blended/reflexive enterprise and entrepreneurial education’ Special Issues: Reflective Learning in Management Development & Education Vol. 12, No. 5, October 2011, 615–629
Deacon, J. H. and Harris J.A. (2011) ‘A conceptualization of the meaning and operation of a language for marketing in context’, Journal of Research in Marketing and Entrepreneurship, Vol 13: 2.
Harris, J.A, and Deacon, J.H (2011) “Marketing in context – The marketing authenticity of owner/entrepreneurs of small firms: Case evidence from Welsh (UK) SME food and drink producers and retailers”, Journal of Small Business Research Volume 18(1)
Deacon, J. H., Harris J.A and Parker, D. (2011) ‘A conceptual model for future research at the Marketing/Design interface’, 1st International Colloquium on Global Design and Marketing, Brunel University, UK (forthcoming).

Other Interests


Chartered Marketer – Chartered Institute of Marketing
Fellow – National Council for Graduate Entrepreneurship
Member – Academy of Marketing
Member – Institute for Small Business and Entrepreneurship

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 4 - Quality Education

Education/Academic qualification


Award Date: 11 Jul 2018

Education, MA, Entrepreneurship and Enterprise Education, Coventry University

Award Date: 1 Apr 2014

Marketing, Postgraduate Diploma, Postgraduate Diploma in Marketing

Award Date: 1 Sept 2009

Edcuation, PGCE, Post-compulsory education

Award Date: 2 Jul 2001

Business, Masters, Business Administration, University of Wales, Cardiff

Award Date: 11 Jul 2000

External positions

External Examiner, University of Wales

Sept 2011Jul 2013

External Examiner, University of Northampton

Sept 2009Jul 2013

External Examiner, University of Chester

Sept 2008Jul 2013


Dive into the research topics where Jacqueline Harris is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
  • 1 Similar Profiles