Jonathan Deacon

Jonathan Deacon


Willing to speak to media


Research activity per year

Personal profile

Research interests

Jonathan is Professor of Marketing at the University of South Wales where he leads research with a focus on how entrepreneurial firms ‘create markets’ and how SME’s can ‘go to market’ in the era of digital platforms and technically literate consumers–  he consults with business and government bodies on a number of strategic projects, business development initiatives and the digital economy. He is a ‘thought leader’ at the interface between Marketing, Entrepreneurship and Creative Thinking. He is a trustee and global vice chair of the Chartered Institute of Marketing, a member of The Royal Anniversary Trust and a board member of the European Marketing Confederation. Jonathan had a successful business career prior to academe – and retains selected commercial interests and sits on the boards of a number of commercial and social companies.

For relaxation he ‘enjoys’ adventure sports.


Theory building at the marketing/entrepreneurship interface

Development of marketing theory and business models – in particular for the small firm

Aspects of marketing and entrepreneurship education

The interface between Marketing and Design Thinking

Education/Academic qualification

Marketing and Entrepreneurship, PhD - Doctor of Philosophy University of Ulster at Jordanstown, N. Ireland, “A Study of the Meaning and Operation of the Language for Marketing in Context”. Supervisors: Professor David Carson and Professor Audrey Gilmore, University of Ulster

Award Date: 1 Mar 2008

Business Administration, BSc. (Hons) (Wales) , Newport Business School, University of Wales, Newport

Marketing, Post Graduate Diploma, Chartered Institute of Marketing

Marketing, MA, Glamorgan Business School, University of Glamorgan

Education, PGCE, School of Education, University of Wales, Newport

External positions

Trustee, CAM Foundation

1 Jan 2019 → …

Board Member, University of Salerno

1 Jan 2019 → …

Royal Anniversary Trust's Panel for the Queen's Anniversary Awards for Further and Higher Education, Queen's Anniversary Awards


Vice Chair, European Marketing Confederation (EMC)

2015 → …

Vice Chair Chartered Institute of Marketing

2014 → …

External Examiner, Manchester Metropolitan University


Trustee Chartered Institute of Marketing

2013 → …

Trustee and Board Member – Institute for Small Business and Entrepreneurship


Member of Commerce Cymru


Visiting Academic , St John’s College, Oxford


External Examiner, Buckingham University


Chair Libraries Wales Marketing awards

2010 → …

Visiting Fellow, Cass Business School, City University, London


Chair Chartered Institute of Marketing (Wales/Cymru)


Chair CANMOL Wales Marketing Awards


Editor: Journal of Research in Marketing and Entrepreneurship (Emerald Group Publishing Ltd).


Founding member of the Chartered Institute of Marketing, Small Business Community group (SBC)

2006 → …

Member of the Court of Cardiff University

2006 → …

External Examiner, Huddersfield University


External Examiner, Oxford Brookes University


Fellow and Moderator (International), University of Wales


Chair City of Newport Business Club


Member Board of the Professional Body/ICG- Chartered Institute of Marketing


Member Institute of Welsh Affairs (SE Committee

Board Member - Young Enterprise Wales (past Chair)


  • HD28 Management. Industrial Management
  • SME marketing
  • Entrepreneurial Marketing
  • entrepreneurship


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