An effective oral health promoting message?

Wayne Richards, Maria Filipponi

Research output: Contribution to journalArticlepeer-review


This paper questions the effectiveness of current oral health promoting activities in reducing social inequalities in oral
health. An attempt is made to address the needs of dental professionals and nutritionists in communicating an understanding of biological aspects of the aetiology of caries and erosion. With a clear understanding of the disease process
oral health promoters can possibly reduce social inequalities in oral health. A clear common message which satisfies both
dental and nutritional professionals is presented. The issues of commonality and ambiguity are fundamental to effective
behavioural/teaching practice. Currently the evidence base suggests that dietary messages are inconsistent and ambiguous.
Therefore, a clear common and unambiguous dietary message, based on science, could go some way to improving oral health inequalities.
Original languageEnglish
Pages (from-to)511
Number of pages516
JournalBritish Dental Journal
Issue number11
Publication statusPublished - 27 Oct 2011


  • oral health
  • promoting activities


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