An Investigation on Fair Trade Business: Opportunities and Challenges

K Zhang, Zheng Liu

    Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review


    In the past 20 years, Fair Trade appears as an approach of trading encouraging minimal returns, safety, sustainability and ethics. There are some good practices of Fair Trade supply chain management in the western companies such as the Body Shop; however, the development of Fair Trade business is still a new concept in developing countries such as China. This proposed chapter will start with an introduction of Fair Trade, and then analyze successful cases in the western countries. There will be initial investigation into Fair Trade supply chain management in China, with a focus on its opportunities and challenges. Discussion will be made to address the critical issues of Fair Trade management, followed by a summary of the chapter.
    Original languageEnglish
    Title of host publicationHandbook of Research on Green Economic Development Initiatives and Strategies
    EditorsM. Mustafa Erdoğdu, Thankom Arun, Imran Habib Ahmad
    PublisherIGI Global
    Number of pages23
    ISBN (Electronic)9781522504412
    ISBN (Print)9781522504405
    Publication statusPublished - 2016


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