Behavioural economics and minority language e-services: The case of Welsh

Jeremy Evas, Daniel Cunliffe

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review


This chapter discusses the low use of Welsh language e-services and offers possible reasons and remedies for this. It proposes Behavioural Economic models as an alternative approach, as both a lens through which to view this ‘problem’ and a framework under which interventions could be researched. In particular it focusses on Welsh language e-services (e.g. on websites, ATMs, and software) and considers the potential for increasing usage through the application of Behavioural Economics. We present the results of an empirical study which aims to provide a direction for further research and practice.
Original languageEnglish
Title of host publicationSociolinguistics in Wales
EditorsMercedes Durham, Jonathan Morris
PublisherPalgrave Macmillan
ISBN (Electronic)978-1-137-52897-1
ISBN (Print)978-1-137-52896-4
Publication statusE-pub ahead of print - 25 Jan 2017


  • Welsh
  • Language
  • e-services
  • Behavioural Economics
  • Sociolinguistics
  • Language change


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