Communicating Health: strategies for health promotion

Research output: Book/ReportBook


Communication skills are essential to effective health promotion and public health practice. This textbook bridges the gap between health communication theory and health promotion and public health practice. It provides students and practitioners with the knowledge and skills they need to design, plan, implement and evaluate programmes and campaigns.
Now in its second edition, topics covered in the book include:

- Mass media

- Diverse audiences

- Evaluation

- Media analysis

- Campaign monitoring

Case studies and interactive activities in each chapter encourage critical thinking and creative campaign design practice.

It will be a valuable resource for students, lecturers and practitioners working across health promotion, public health, communication, media, healthcare and nursing fields.
Original languageEnglish
Place of PublicationLondon
PublisherSAGE Publications
Number of pages248
ISBN (Print)9781446252338
Publication statusPublished - 2013


  • Health communication
  • Public health
  • Public health education and health promotion


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