Diffusion of E-marketing among Jordanian SMEs: Adopter Categories

Jonathan Deacon, Paula Stephens, Ahmad Khraiwish

    Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

    Original languageEnglish
    Title of host publicationProceedings of the Academy of Marketing Conference 2017
    Place of PublicationHull
    PublisherAcademy of Marketing
    ISBN (Print)978-1-5272-1271-8
    Publication statusPublished - 31 Aug 2017
    EventAcademy of Marketing Conference 2017: Freedom Through Marketing: Looking Back, Going Forward - Hull University Business School, Hull, United Kingdom
    Duration: 3 Jul 20176 Jul 2017
    Conference number: 50th


    ConferenceAcademy of Marketing Conference 2017
    Country/TerritoryUnited Kingdom


    • e-marketing
    • SME's

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