How Can the Combination of Intelligence, Innovation and Interfacing Help Take a Hi-Tech SME to Market? The 3 I’s Entrepreneurial Marketing Model

Jonathan Deacon, Juli James

    Research output: Contribution to conferencePaperpeer-review

    Original languageEnglish
    Publication statusPublished - Aug 2017
    EventThe 30th Global Research Symposium on Marketing and Entrepreneurship: 30 Years of Research at the Marketing/Entrepreneurship Interface: Current Concepts and Future Directions - San Francisco Campus, Babson College , San Francisco, United States
    Duration: 4 Aug 20176 Aug 2017


    ConferenceThe 30th Global Research Symposium on Marketing and Entrepreneurship
    Abbreviated titleGRSME 2017
    Country/TerritoryUnited States
    CitySan Francisco


    • marketing models
    • SME
    • Entrepreneurship
    • high tech

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