Market Creation as an Entrepreneurial Marketing Process

Jenny Darroch, Sussie Morish, Jonathan Deacon, Morgan Miles

    Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

    Original languageEnglish
    Title of host publication Entrepreneurial Marketing
    Subtitle of host publicationGlobal Perspectives
    EditorsZubin Sethna, Rosalind Jones, Paul Harrigan
    PublisherEmerald Group Publishing Ltd.
    Number of pages197
    ISBN (Print)978-1781907863
    Publication statusPublished - 16 Jul 2013

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