Marketing Textbooks: Not Worth the Paper They're Written on?

Heather Skinner, Robin Croft, L Kennedy

    Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

    Original languageEnglish
    Title of host publicationN/A
    Publication statusE-pub ahead of print - 1 Jan 2009
    Event Academy of Marketing Conference 2009 - Leeds
    Duration: 7 Jul 20097 Jul 2009


    Conference Academy of Marketing Conference 2009


    • marketing textbooks

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