OMG I Love Common Culture !!!!

Mark Durden (Photographer), Ian Brown (Photographer), David Campbell (Photographer)

    Research output: Non-textual formExhibition


    This exhibition at Die Raum gallery space (March 1 to April 19 2020) was made in response to an American internet celebrity who in order to capitalize on the intimate relationship he had built with his online followers, had trademarked the name ‘Common Culture’ to brand, promote and sell a range of products. By turning the gallery into our own Common Culture shop, with logo, weblink and an accumulation of graphic stickers based on the online posts of the celebrity’s fan base, the exhibition involved a parodic mimicry of the internet celebrity’s commodification of himself and his products. It explored how the aesthetics, interactions and transactional intimacy built by internet personalities are ruthlessly deployed to convert followers into consumers.
    Original languageEnglish
    Media of outputDVD
    Publication statusPublished - 1 Mar 2020
    EventOMG I Love Common Culture !!!! - Die Raum, Berlin, Germany
    Duration: 1 Mar 202019 Apr 2020


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