The Relevance of Service Dominant Logic in the Context of Private Banking/Wealth Management

Anne Marie Doherty, S Gibson

    Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

    Original languageEnglish
    Title of host publicationN/A
    Publication statusPublished - 27 Sept 2010
    Event 18th International Colloquium on Relationship Marketing - Henley Business School, University of Reading
    Duration: 27 Sept 201030 Sept 2010

    Conference

    Conference 18th International Colloquium on Relationship Marketing
    Period27/09/1030/09/10

    Keywords

    • service dominant logic
    • relationships
    • private banking and wealth management

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