Towards a typology of Virtuous Marketing: applying marketing principles and practices to community development work

Heather Skinner

    Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

    Original languageEnglish
    Title of host publicationN/A
    Publication statusPublished - 1 Jul 2004
    Event Academy of Marketing 2004 - Univeristy of Gloucestershire
    Duration: 1 Jul 20042 Jul 2004


    Conference Academy of Marketing 2004


    • marketing ethics
    • community development

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