Unpacking the Authenticity Gap in Corporate Social Responsibility: Lessons learned from Levi’s ‘Go Forth Braddock’ Campaign

Anthony Samuel, Daniel Taylor, Gareth White

    Research output: Contribution to conferencePaperpeer-review

    Original languageEnglish
    Publication statusPublished - 2016
    EventBrands that do Good - University of Bradford's School of Management, Bradford, United Kingdom
    Duration: 27 Apr 201629 Apr 2016


    ConferenceBrands that do Good
    Country/TerritoryUnited Kingdom

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