ZMET study: Brides’ thoughts on second-hand wedding dresses and the sharing economy

Lauren Josie Thomas, Charles Hancock, Rosy Bordman

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    There is a clear need for reducing the environmental impact of fashion clothing. This paper argues that wedding dresses are a key topic for exploration due to their notable environmental impact. Currently there is very little understanding of how brides-to-be choose their wedding dress, and our research aims to close this gap by researching how, when, and why brides-to-be might engage with the sharing economy to acquire a second-hand wedding dress. Encouraging re-distribution of wedding dresses can make a significant contribution to lessening their negative environmental impact over time.
    Original languageEnglish
    Title of host publicationProceedings of the British Academy of Management
    Place of PublicationManchester
    Publication statusPublished - 31 Aug 2022
    EventBritish Academy of Management Conference 2022: Reimagining business and management as a force for good - University of Manchester, Manchester, United Kingdom
    Duration: 31 Aug 20222 Sept 2022


    ConferenceBritish Academy of Management Conference 2022
    Abbreviated titleBAM2022
    Country/TerritoryUnited Kingdom


    • sharing economy
    • wedding dress
    • second hand clothing
    • sustainability


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