The Process of Research in Developing an Effective Local Tourism Planning Strategy and Policy - A Community Based Tourism Model from Malta

  • Julian Zarb

    Student thesis: Doctoral Thesis


    This thesis by portfolio is an opportunity of bringing together a series of researched newspaper articles, radio programmes, papers, as well as published books and theses. The projects started some twenty years ago as an alternative way of understanding, interpreting and managing tourism activity as a broad socio-cultural activity rather than a socio-economic industry. The catalyst for these projects was the frustration of reading a number of literary works and following intricate theoretical frameworks for tourism strategies and policies, usually based on short-term results and many times politically or business-orientated.

    The selection of literature that was chosen for the theoretical framework consisted mainly of those academic studies that had influenced the work carried out for the three projects.

    The diagram illustrated in Chapter1 (Figure1.1) shows the chronological progress for these projects in terms of the literature and methodologies used to develop models such as the form of alternative tourism (Discovering Malta and Gozo through its People and Culture, 2009); the community-based tours (Meet the Locals, 2015) and the CTS (Commitment, Trust and Synergy) Process for the implementation of an inclusive plan for Local Tourism Implementation (2016).

    In the summation, the key issues that were concluded from these projects include a continuous process to bridge the theory and practice in tourism activity. The thesis has provided a new and alternative method for planning tourism through an Integrated Approach to the Management of Tourism. There are two models that have been designed to allow this approach to be successful; these are The Tourism Planning Triangle and the 10-Stage CTS Process for Tourism Planning.
    Date of AwardMar 2020
    Original languageEnglish
    SupervisorJonathan Deacon (Supervisor), Simon Thomas (Supervisor) & Andrew Thomas (Supervisor)

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